Internal SOP Portal

Primestrains Content & Catalog SOP

Complete training guide for strain research, AI copywriting, and Primestrains e-commerce product entry.

1. Master AI Copywriting Prompt

Strict Rule: Never include exact numerical stats (such as THC %, exact yield in grams, or flowering days) in the main narrative paragraphs. Primestrains displays these automatically via sidebar attribute boxes.
Copywriting Prompt Template
You are an expert cannabis copywriter and e-commerce SEO specialist. Write a high-converting product listing based on the raw product details provided below.

Product Information:
- Brand/Breeder: [Insert Breeder, e.g., Ace Seeds]
- Strain/Product Name: [Insert Name, e.g., Tropical Mix Feminised]
- Product Category: [e.g., Feminised Cannabis Seeds]
- Genetics/Lineage: [e.g., Haze x Central American x African]
- Key Highlights & Benefits: [List 3-5 major perks, e.g., high yield, mold resistance, energetic high]
- Grow Notes (if applicable): [List brief tips, e.g., 11/13 light cycle indoors, warm outdoor climate]
- Product Notes: [e.g., Limited edition, Mix pack, Unlabeled seeds]
- Primary SEO Keyword: [Insert Keyword, e.g., Tropical Mix Ace Seeds]

### Output Requirements:

1. SEO Title (Max 60 characters):
   - Catchy, click-worthy title including the primary keyword and key identifier.

2. SEO Meta Description (140–155 characters):
   - Action-oriented summary with the primary keyword that encourages clicks on search engine result pages.

3. Short Description (50–80 words):
   - A punchy, persuasive summary for the top of the product page (near the price/add-to-cart button) highlighting the key benefits.

4. Main Product Description (200–350 words):
   - DO NOT include a specifications table, bulleted lists of technical stats (like THC %, yield, or flowering time), or direct attribute lists in this main body.
   - Structure:
     - Engaging H1 Header
     - Introductory Paragraph: Hook the buyer with narrative flow, sensory details, and unique appeal.
     - H2 Section (Performance & Effects): Describe user experience, resilience, growth habits, and effects in fluid paragraphs.
     - H2 Section (Grower Advice / Ideal Setup): Provide practical training (SCROG, pruning) or setup tips.
     - Important Note Callout (if needed): Highlight pack details (e.g., unlabeled mix).
     - Call to Action (CTA): A strong 1-sentence closing push.

### Style & Guidelines:
- Tone: Passionate, expert, and compelling (like a seasoned budtender).
- Format: Use bolding and headers for scannability, but leave hard attributes out of the body text.

2. Strain Research Tutorial

If supplier details are incomplete, use Google search operators to gather deep terpene, effect, and visual data before generating copy.

1. Find Secondary Terpenes

Search for lab reports (COAs) or detailed strain trees to find minor terpenes like Bisabolol, Guaiol, or Nerolidol.

"Strain Name" "terpene profile" OR "COA"

2. Discover Real Effects

Read grower reviews to learn if the high is creeping, cerebral, or couch-locking.

"Strain Name" "smoke report" site:icmag.com

3. High-Res Macro Photos

Find genuine harvest images showing trichomes and flower color profiles.

"Strain Name" "harvest" site:reddit.com/r/microgrowery

Google Search Cheatsheet

Objective Search Operator Query Target Data
Lineage & Genetics "Strain Name" site:seedfinder.eu Exact family tree & breeding history
Terpenes / Lab Tests "Strain Name" "lab report" filetype:pdf Exact GC-MS chemical profile
Smoke Reviews "Strain Name" "smoke report" OR "review" User experience, duration, & onset

3. How to Add Products into Primestrains System

Watch these step-by-step video guides to master adding cannabis strains, setting attributes, and formatting listings inside the Primestrains admin backend.

1. Using the prompt for AI

Using the prompt to generate Product descriptions.

2. Setting Up Basic Product Attributes

Entering product title, category, breeder, and assigning SKU numbers.

3. Inputting Technical Stats (Sidebar)

How to correctly fill in THC %, Flowering Time, Yield, and Lineage data boxes.

4. Adding AI Copy & Formatting Content

Pasting the generated H1, H2, and short description into the rich-text editor.

5. Managing Images & Gallery Uploads

Optimizing image dimensions, adding alt-tags, and setting the featured bud photo.

6. SEO Review, Preview & Publishing

Final quality check: setting SEO meta tags, testing page previews, and publishing live.